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＜p＞This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.＜/p＞ ＜p＞The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.＜/p＞ ＜p＞By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.＜/p＞ ＜p＞＜strong＞Contents:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Major Constructs ー Technical Perspective＜/li＞ ＜li＞Ecosystems＜/li＞ ＜li＞Cultural Aspects＜/li＞ ＜li＞Brand Management＜/li＞ ＜li＞International Perspectives ー Organizational Perspective＜/li＞ ＜li＞Cases in India＜/li＞ ＜li＞Cases in Europe＜/li＞ ＜li＞Cases in Japan＜/li＞ ＜li＞Cases in Germany and South Africa＜/li＞ ＜li＞Adoption of Mobile Technologies ー Personal Perspective＜/li＞ ＜li＞Applications in Food＜/li＞ ＜li＞Applications in Tourism＜/li＞ ＜li＞Applications Disabilities＜/li＞ ＜li＞Applications for Public Places＜/li＞ ＜li＞Applications to Prevent Cyber Bullying＜/li＞ ＜/ul＞ ＜p＞＜strong＞Readership:＜/strong＞ Graduate-level researchers and professionals dealing with mobile technology, and mobile network technology research and development, and transition.＜br /＞ ＜strong＞Key Features:＜/strong＞＜/p＞ ＜ul＞ ＜li＞Focuses on management of mobile technologies, not just mobile technologies or not just technology management, but both＜/li＞ ＜li＞Analysis is based on multiple perspectives rather than one perspective＜/li＞ ＜li＞A compilation from a well respected group of international scholars＜/li＞ ＜/ul＞画面が切り替わりますので、しばらくお待ち下さい。

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