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Managing Mobile TechnologiesAn Analysis from Multiple Perspectives【電子書籍】[ Tugrul Daim ]
<p>This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.</p> <p>The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.</p> <p>By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.</p> <p><strong>Contents:</strong></p> <ul> <li>Major Constructs ー Technical Perspective</li> <li>Ecosystems</li> <li>Cultural Aspects</li> <li>Brand Management</li> <li>International Perspectives ー Organizational Perspective</li> <li>Cases in India</li> <li>Cases in Europe</li> <li>Cases in Japan</li> <li>Cases in Germany and South Africa</li> <li>Adoption of Mobile Technologies ー Personal Perspective</li> <li>Applications in Food</li> <li>Applications in Tourism</li> <li>Applications Disabilities</li> <li>Applications for Public Places</li> <li>Applications to Prevent Cyber Bullying</li> </ul> <p><strong>Readership:</strong> Graduate-level researchers and professionals dealing with mobile technology, and mobile network technology research and development, and transition.<br /> <strong>Key Features:</strong></p> <ul> <li>Focuses on management of mobile technologies, not just mobile technologies or not just technology management, but both</li> <li>Analysis is based on multiple perspectives rather than one perspective</li> <li>A compilation from a well respected group of international scholars</li> </ul>画面が切り替わりますので、しばらくお待ち下さい。
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